view cart menu separator categories menu separator faq
advanced search
"At a certain point in everyone's life we determine
that there is a need for change. Some people pass this
off as a phase while others take a chance. There are
some that out of fear rob themselves of chances and
opportunities. Doors to the worlds of wonder remain
shut. Why, because the human spirit is meek so some
are doomed to exist with an imprisoned spirit capable
to dream beyond the boundaries of our meager lives but
bound in chains of weakness. The fear of change, fear
of loss, fear of failure can cause some to live their
lives in this fashion, never knowing what will never
be. Few have the courage to step out of the circle and
jump into the vastness of the unknown."

We are a small start up with one focus in mind... bring
the idea of toy photography into the digital age.

The company started out with just me and my wife. We
have grown slowly with home offices in both USA and
Taiwan (they are literally home offices).

How this all started...

I picked up my first camera about 15 years ago and I
have always loved what toy cameras and toy lens can do
to change how you see things. I used my first Holga 10
years ago and have always loved the images from it.
When I went all digital 5 years ago, I never liked how
perfect the images turned out. Yes... I know you can
edit and change it in Photoshop, but I did not want to
spend all day in front of the computer. I would rather
be out and about shooting pictures. The only editing I
want to do is converting raw to Jpeg.

So, I started to look for an alternative. I tried many
toy digital cameras out in the market place but it
never gave me what I wanted. One of the key qualities
of the Holga is not just the lens. It is the fact that
the image where exposed on 120 film. This gave me the
idea of trying to create the same affects on a DSLR
since the sensor is very large.

I tried mounting the Holga lens on a DSLR but it did
not give the affects I wanted. Plus... have your tried
doing manual focusing on a 1.6 crop body. The view
finder is way too small.

That is when it hit me... Use a lens attachment... You get
the sharpness of the standard 50mm lens, and you
retain auto focus (I am getting older and autofocus
helps). Out of all this... The Toy Lens was born.

The Toy Lens is a simple attachment for a standard
50mm lens that creates the affects of the Holga
without the hassle of Photoshop or film development.

Johnny Chen
Last Updated: 11 Feb 2011 23:39:10 PST home  |  about  |  terms  |  contact
Powered by eCRATER - a free online store builder